Rohlik Group Engaged their Frontline with Handheld-Enabled Surveys

1,000+Frontline workers
75%Participation in the pilot
Engagement

Inside an innovative new engagement solution that reached 1,000+ frontline workers.

The Challenge

Deskless work is overlooked
by traditional surveys

As Europe's leading online grocery service, Rohlik Group’s frontline headcount grew as fast as its revenue, but engagement tools didn't keep pace. Despite managing 17,000 SKUs and 60-minute deliveries, 1,000+ frontline workers remained unreachable via traditional engagement surveys that required company emails or computers, creating a critical feedback gap across five countries.

Traditional surveys worked for headquarters, but didn’t reach our warehouse teams where they work. We needed a seamless solution that gave them a voice without taking time from their day, keeping both engagement and performance high. LutherOne built a custom solution that did just that.
Jakub ŠímaSenior HR Business Partner at Rohlik Group

Their unique solution included the following elements:

  • Efficient: Completable in seconds to protect productivity.
  • Seamless: Integrated into work without extra tools or training.
  • Mobile: Accessible during natural frontline downtime.

The Solution

LutherOne delivered custom-built surveys that run on Rohlik Group's tools

To give their deskless workers a real voice, Rohlik Group partnered
with LutherOne to launch custom engagement surveys that run
on the scanners warehouse workers use every day.

We were amazed that LutherOne delivered a fully custom survey for our deskless workers so quickly, while simultaneously rolling out the standard survey for our office teams on time. We could start gathering feedback across the whole organization immediately.
Jakub ŠímaSenior HR Business Partner at Rohlik Group

We built a custom-solution with the following three components:

  • Handheld-ready: Surveys were designed to run on the scanners warehouse workers used daily to eliminate extra tools or training.
  • Surveys in seconds: LutherOne’s smart question distribution asks employees a single question at the start of their shift, rotating through topics.
  • Accurate attrition prediction: Algorithms detect patterns, pinpointing teams most at-risk for burnout, attrition, and disengagement.

On the management side, leaders are given clear roadmaps to keep retention high. People-science-backed recommendations are automatically matched to the Rohlik Group’s unique data, giving managers ready-to-use action plans tailored to their teams, whether in warehouses, on the road, or anywhere in between.

The Results

Quick adoption, seamless integration

In just one week, three-quarters of the pilot workforce engaged with the new platform.

Frontline participation

3 in 4 frontline workers engaged with the new surveys in the first week of Rohlik Group's pilot.

75%Participation rate from week one

This immediate adoption demonstrates that when
feedback is easy, employees
take the opportunity.

Rohlik Group is now converting these real-time insights into better retention and performance, proving that true engagement happens whether at a desk or on the go.

Key Takeaways

1. Meet employees where they are

Engagement surveys must fit the pace, location, and tools of the workforce- not the other way around. Rohlik Group’s success shows that engagement solutions designed for deskless teams drive higher adoption and richer insights.

2. Action drives impact

Data alone isn’t enough. When insights are paired with tailored, science-backed recommendations, leaders can act confidently to prevent disengagement and boost performance.

3. One size doesn't fit all

Every workforce has its own rhythm and culture. Engagement and feedback solutions that adapt to how people actually work unlock the full potential of your teams.

4. Early adoption matters

High participation rates signal that deskless employees want their voices heard: but only when the process is seamless. Quick, handheld-enabled surveys can transform engagement into meaningful action immediately.

Want to replicate Rohlik Group's results? Learn more about our handheld engagement solutions or get in touch for a custom approach fit to your unique workforce.